Dec. 31st, 2015

goodfellow: (chair)
[personal profile] goodfellow
One month ago, one of Soho's trendiest and yet least profitable dance clubs closed its doors. There were rumors for a while that the space was going to be turned into an upscaled gym, or perhaps gutted and chopped up into boutique shopping. But not much of anything seemed to be happening until just after Christmas, when the trucks were constantly parked by the service entrance and there seemed to be a flurry of activity.

Meanwhile, anyone who was anyone received a VIP invitation to the "pre-opening" of SATURNALIA, soon to be London's newest hot spot, but in the meantime hosting a huge party to ring in the new year. Togas optional but encouraged. Also receiving these invitations was anyone who even remotely knew Robin Goodfellow (or Rob Fellows), though his name wasn't on them.

The doors were also open to anyone, a line and bouncer required only because the space could only fit so many. But Robin had instructed the bouncer to be creative if not random with who he let in. As far as he was concerned, pulling in a street urchin or two over the hot starlets would not only improve the atmosphere but be good for business in the long run.

The doors opened at 9pm, and the place filled steadily as midnight approached. Inside, the club was clearly not finished, and there were many trappings from the previous space still in place - a large dance floor, several bars, private rooms, a couple of small stages for performances, an impressive elevated DJ table. For tonight, the theme was clearly one of the decadence of ancient Greek - decorations in gold and white and stone, replications (one would assume) of famous artwork of the time, including a number of statues. A copy of "David" cast in stone was a centerpiece, set up in an area that encouraged partygoers to take selfies.

The bars were not open, but prices were much cheaper than they should have been, coupled by the occasional appearance of Robin in his (somewhat skimpy) toga and gold-cast laureal wreath crown to hand out shots, mead, or wine to random partygoers. The point of the party was clearly not to make money but to build buzz, and from the length of the line outside after a couple of hours it was clearly working.

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