"I'm not concerned about the duration, Fin. You see, annoyance is like a virus. Those who have dealt with the inconvenience, even deleted their app, they carry that with them through the day. They're rude to their coworkers. Snippy with shop girls. They go home and spew vitriol at their spouses and children. Maybe kick their dog. And, in turn, everyone feels a bit more shitty and their souls are just that much more tarnished. And so what I've done isn't beneath me at all," he grinned.